Metro Bank | ‘This Feels Different’ Campaign 2026.
This campaign was about putting women’s cricket front and centre, celebrating the players with a bold and unapologetic point of view. We wanted to challenge perceptions, celebrate their individuality and show that women’s cricket deserves the same attention, energy and recognition as the men’s game.
Social content
We put the players front and centre with bold, unapologetic design that challenged expectations around women in cricket. We used striking visuals, confident typography and the players’ personalities to celebrate the game and show that women’s cricket deserves to be seen, heard and backed.
